Director of Product Marketing

Short facts about us:

• We are a global remote-first team of 100+ people on 4 continents and in 10+ countries.

• We have been protecting our clients since 2016.

• The company has raised over $10M in investments.

• More than 200 customers around the world, including Fortune 500, Nasdaq, and high-growth startups choose Wallarm to protect their API and web applications.

• The company passed Y Combinator, the most prestigious incubator in Silicon Valley, from which Dropbox, Stripe, Docker, etc. came out.
  

Our product:

Wallarm API security solutions provide proven performance to support innovative companies serving millions of users and billions of API requests per month. Hundreds of Security and DevOps teams globally use Wallarm daily to:

1. Discover. See every asset across your entire attack surface—from cloud environments to every API endpoint with auto-discovery capabilities.

2. Protect. A single suite that goes beyond OWASP Top 10 for full coverage for API specific threats, account takeover, malicious bots, L7 DDoS, and more.

3. Respond. Streamline incident response with complete visibility, smart triggers, and active threat verification.

4. Test. Automate security testing of your APIs and web assets. Prioritize remediation for every asset, in every environment.

About this opportunity:

As Director of Product Marketing at Wallarm, you will lead the development and execution of our product marketing strategy, taking ownership of collateral, content strategy, positioning, product launch, and market differentiation for our API security solutions. You will drive thought leadership, collaborate with marketing on high-impact campaigns, and enable our sales and customer success teams with compelling content and tools. As a senior leader, you will collaborate cross-functionally to shape the strategic narrative and ensure Wallarm’s continued success in the cybersecurity market.

This role is ideal for a forward-thinking leader who combines deep product marketing expertise with a proven ability to lead cross-functionally, influence stakeholders, and deliver measurable results in a competitive, fast-evolving industry. You will champion Wallarm’s product marketing initiatives and set the standard for how we communicate with and deliver value to cybersecurity buyers.

In this role, you will:

Develop and Execute Strategic Product Marketing Plans

• Own Wallarm’s product positioning, messaging, and differentiation across market segments.

• Lead the creation and implementation of comprehensive go-to-market strategies for new products, features, and updates.

• Shape the company’s thought leadership and storytelling to align with market trends and customer needs.

Drive Content and Campaign Excellence

• Oversee the creation of high-quality marketing assets, including datasheets, whitepapers, blog posts, and customer success stories.

• Partner with demand generation and sales teams to develop impactful campaigns that resonate with key personas.

• Ensure product launches are executed successfully, with all supporting materials delivered on time and aligned to strategy.

Enable and Empower the Sales Team

• Develop robust sales enablement materials, including competitive analyses, playbooks, and training sessions.

• Collaborate with sales leadership to ensure teams are equipped to effectively position and sell Wallarm’s solutions.

• Deliver presentations and updates to internal teams to ensure alignment across the organization.

Engage with Customers and Shape the Market

• Serve as a key voice in customer and prospect conversations to gather insights and validate positioning.

• Build relationships with key customers to develop testimonials, case studies, and peer review content.

• Advocate for customer engagement through targeted outreach, newsletters, and events.

Required Skills and Experience:

• Extensive product marketing experience, especially in a leadership role.

• Deep expertise in cybersecurity markets, including AppSec, WAAP, and API Security.

• Proven ability to translate complex technical concepts into compelling marketing narratives.

• Demonstrated success in leading go-to-market strategies and driving measurable outcomes.

• Strong leadership skills with the ability to mentor and manage high-performing teams.

• Exceptional communication and presentation skills, tailored for technical and executive audiences.

• A strategic mindset with a hands-on, results-driven approach to execution.

• Willingness to travel up to 25%.
  

Nice to have:

• Experience in video production or multimedia content creation.
  

What we offer:

• Ability to work on a product that makes the Internet safer

• Remote work and flexible working hours

• Competitive salary and bonuses

• Paid days off

• Medical insurance

• Working equipment

• Professional development and career growth