Head of Field Marketing

Short facts about us:

• We are a global remote-first team of 100+ people on 4 continents and in 10+ countries.

• We have been protecting our clients since 2014.

• The company has raised over $10M in investments.

• More than 200 customers around the world, including Fortune 500, Nasdaq, and high-growth startups choose Wallarm to protect their API and web applications.

• The company passed Y Combinator, the most prestigious incubator in Silicon Valley, from which Dropbox, Stripe, Docker, etc. came out.
  

Our product:

Wallarm API security solutions provide proven performance to support innovative companies serving millions of users and billions of API requests per month. Hundreds of Security and DevOps teams globally use Wallarm daily to:

1. Discover. See every asset across your entire attack surface—from cloud environments to every API endpoint with auto-discovery capabilities.

2. Protect. A single suite that goes beyond OWASP Top 10 for full coverage for API specific threats, account takeover, malicious bots, L7 DDoS, and more.

3. Respond. Streamline incident response with complete visibility, smart triggers, and active threat verification.

4. Test. Automate security testing of your APIs and web assets. Prioritize remediation for every asset, in every environment.

About this opportunity:

We are seeking a dynamic and results-driven Head of Field Marketing to lead our regional marketing efforts and drive customer engagement. This pivotal role will involve designing, implementing, and optimizing field marketing strategies that align with our business goals and build strong connections with our target audience.

The ideal candidate has a proven track record in marketing at tradeshows and field marketing, thrives in fast-paced environments, and demonstrates exceptional leadership and collaboration skills.

In this role, you will:

• Develop and implement comprehensive field marketing strategies to drive demand, generate leads, and increase brand awareness within the target market.

• Collaborate with partner and sales teams to align marketing activities with business goals and ensure successful execution of campaigns.

• Plan and execute localized marketing events, trade shows, and other field activities to engage potential customers and partners.

• Create and manage budgets for field marketing initiatives, ensuring cost-effective use of resources and measurable ROI.

• Analyze and report on the performance of field marketing campaigns, using data-driven insights to refine strategies and improve outcomes.

• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

• Stay up-to-date with industry trends and best practices, continuously seeking new opportunities to enhance marketing efforts.

Required Skills and Experience:

• Proven experience in field marketing, preferably in a leadership role.

• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.

• Data-driven mindset, with the ability to analyze campaign performance and make data-informed decisions.

• Creative problem-solving skills and a proactive approach to identifying and addressing challenges.

• Knowledge of marketing automation tools and CRM systems.

Success Metrics:

• Achievement of lead generation and revenue targets.

• Increased brand awareness and market share within the target regions.

• High levels of engagement and satisfaction among customers and partners.

• Effective management of budgets and resources, with measurable ROI.

What we offer:

• Ability to work on a product that makes the Internet safer

• Remote work and flexible working hours

• Competitive salary and bonuses

• Paid days off

• Medical insurance

• Working equipment

• Professional development and career growth